E-commerce has dramatically reshaped consumer expectations. Brick-and-mortar operations can use lessons and technologies from the cloud to improve the customer experience IRL.
Consumer Expectations
The convenience of e-commerce has trickled down to customers’ real-world expectations.
Leveraging IoT
Customers want visibility, convenience, and better information — the IoT can make it happen.
Data-Driven Success
Generating data-driven insights in real-time allows enterprises to take action on customer events as they unfold.
Situational Awareness
When integrated with purpose-built applications, real-world data sources support comprehensive SA.
