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IN A BIG DATA WORLD, IS SMALL DATA THE ANSWER?

 

 

For organizations that need to make informed decisions on the fly, big data can slow the process. A small data approach gets the right information to the right people at the right time.


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Reconsider Big Data

Untapped, unanalyzed, inactionable data is nothing more than a burden.

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Avoid Data Fatigue

Too much data produces noise, drowning out the critical insights that could deliver results.

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Focus on Objectives

Most enterprises understand how to parse their data for the insights that align with their specific business objectives.

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Put Small Data to Work

Cultivating a small data mindset to put the right data into the right hands, at the right time.

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