HOW TO MEASURE SMART CITY ROI
To accurately measure and demonstrate ROI, city planners must get creative — or risk missing out on the substantial returns of smart city initiatives.
The value is there, and the funding should be too. Getting stakeholders on board requires data, data, and more data.
Some of it is quantitative, some of it is qualitative. To capture smart city ROI, a holistic approach is needed.
Building Community Support
Citizens, businesses, and government — community support means deep engagement throughout all three.
Defining the Platform
Data is the noise. ROI is the music. To achieve the latter, one must aggregate and activate the former — that’s what a platform is for.